Privacy Policy

Privacy Policy

We are committed to handling your personal data properly to protect your privacy. In order to ensure your peace of mind while using our website’s services and information, and to provide you with a pleasant shopping experience, we have prepared this privacy policy in accordance with the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong). This policy will help you understand how we collect, use, and protect the personal information you provide to us in order to safeguard your rights. Please read this policy carefully.

• Scope of Privacy Protection Policy

The content of the Privacy Protection Policy includes how we handle the personal identifiable information collected when you use our website services. This privacy policy applies to the Diocesan Boys’ School Old Boys’ Association (DSOBA) website and does not apply to other linked websites or personnel not commissioned or involved in the management of this website. By accessing and browsing this website, it means you agree to be bound by this policy. If you do not agree, please immediately stop using the services of this website.

• Statement on Collection of Personal Data

• How we collect your personal data

When you use our web pages, we may ask you to provide various personal data, which is voluntary. This may include (but is not limited to) your name, date of birth, gender, phone number, email address, mailing/residential address, or payment account information. You can choose not to provide this information, but we may be unable to provide you with products, services, or fulfill your requests as a result. If you do not agree to this policy, please immediately stop using the services of this website. By providing personal data, you indicate your consent for the company to use your personal data in accordance with this privacy policy statement.

When you provide personal data to us, you may receive information from us, such as the latest membership newsletters, emails, or other communications. If you do not wish to receive them, please choose not to accept when asked if you would like to receive our information in the future. If you refuse to provide such information, it may prevent us from processing your submitted orders or requests or accessing certain content on our website, or it may prevent you from completing the intended actions on this website. If you have already provided us with this information but do not wish to continue receiving related information or wish to delete the data, please contact us at info@dsoba.org.

In addition, we may also refuse your request to delete information for reasons including (but not limited to): restricting the lawful use of data by the company for fraud prevention and security purposes (such as if you request the deletion of an account under investigation for security concerns), the company’s need to retain online transaction records for audit purposes, risking the privacy of others, or making unreasonable requests.

Purposes and Disclosure of Collected Personal Data

The personal data collected from you may be used for the following purposes (including but not limited to):

• Opening, maintaining, and terminating member accounts
• Providing requested products and services to you, including but not limited to products provided by the Diocesan Boys’ School Old Boys’ Association (DSOBA) website, processing and conducting related ordering and refund services
• Responding to and following up on your orders and inquiries
• Processing shipment, payment, and sales orders
• Conducting customer surveys, research, and statistical analysis
• Notifying you of any changes that may affect the products or services you receive
• Developing new products and services
• Conducting marketing activities
• Any of the above purposes or disclosures required by law.

• Retention of Your Personal Data

When you engage in transactions with us, we will retain your online transaction records for audit purposes. We will keep this information for a reasonable period of time. We do not provide facilities for you to delete personal data held by us online.

• Security Measures

The personal data you provide to us will be stored securely and can only be accessed by authorized personnel. We have implemented SSL communication protocols to enhance the confidentiality and security of personal data. However, please be aware that all systems and the internet are subject to the risk of intrusion, and we cannot guarantee the complete security of any data provided over the internet. Therefore, we recommend that you use antivirus software and take additional measures to strengthen the protection and security of your personal data.

• Terms of Sharing Your Personal Data with Third Parties
  We may transfer your personal data to third parties who act on our behalf to assist us in tracking our progress, managing promotional lists, online activities, conducting surveys, and carrying out market research. This includes (but is not limited to):

• Our affiliated companies
• Service providers hired for the aforementioned purposes
• Institutions involved in research and statistical data compilation
• Partnerships
• Other parties with whom you have instructed us to share personal data.

All this information will help us optimize our products, websites, and advertisements. Therefore, we may generally share or transfer your personal data with any company affiliated with Diocesan School Old Boys’ Association (DSOBA), including subsidiaries and joint ventures, or any company that has an ownership interest in them. For details, please refer to our statement on the collection of personal data. The company may also combine the information you provide with information collected separately by the company, including information provided by you to other organizations (with your consent to share such information) and publicly available information.

We will not share your personal data with any third party for their own direct marketing activities. We will share personal data with other parties based on your instructions or with your consent, except where there is a legal basis or contractual obligation. If we believe that disclosure of your information is necessary or appropriate for reasons of national security, law enforcement, or other significant public issues, we may also make such disclosures. Additionally, in cases where there is a legal basis, we determine that disclosure is reasonably necessary to enforce terms and conditions, protect the company’s operations or users, or in the event of restructuring, merger, or sale, we may disclose information about you. If you do not wish your data to be shared, you may choose not to use the service to prevent data transmission.

• Use of Cookies
  To provide personalized services, when you visit our website, we may store and track information about your usage behavior, actions, and the parts of our website you have visited using cookies.

Cookies are files created by websites you have visited that store your browsing information, providing you with a smoother and more convenient internet browsing experience. Enabling cookies allows websites to keep you logged in, remember your website preferences, and provide you with relevant content, enabling you to enjoy a more personalized and convenient service experience.

This technology helps us understand user behavior on our website, improve our website, and measure the effectiveness of advertising and online searches to provide you with more suitable services. If you do not wish to accept cookies, you can clear, enable, and manage cookies in the browser settings you use, thereby rejecting the writing of cookies. However, this may affect the normal functioning of certain features on the website.

• Amendment of Privacy Policy
  We reserve the right to unilaterally change this policy in any circumstances without prior notice of the changes. You should regularly check for the latest version.

We will protect your privacy rights regarding your personal data in accordance with applicable laws and the contents of this policy, promoting the reasonable use of user personal data while complying with applicable laws. When you provide personal data to us, it is considered that you agree to this privacy policy.

• Linked Webpages
  This privacy policy statement applies only to our company’s webpages. The webpages may contain links to other addresses and webpages. Whenever you activate any such linked addresses, such as clicking on any advertisement client’s linked column, it means that you have left our address and provided any personal data or other data to any other organization, which is beyond our control. You assume all risks associated with browsing or using other addresses.
• Security Statement
  When you provide us with personal data, we will endeavor to protect the security of your privacy. Please also take proper care of your member account and any personal data by not providing the data to any third party. If you are using a shared or public computer, remember to close the browser window to prevent others from accessing your personal data. You can also utilize appropriate technology to enhance network security and protect personal privacy against hacker intrusions.